Massimo Vignelli

While in Atlanta a few weeks ago, I was *invited to attended a Massimo Vignelli lecture presented at SCAD Atlanta. Initially, I did not think I was familiar with Massimo Vignelli's designs...until I started to recognize much of his work during the presentation. He has designed everything from corporate identity, package design and product design to furniture, showroom design and subway signage. The scope of accomplishment in his five decade career is vast and truly inspiring.Vignelli is "a Modernist Design Legacy" whose work focuses on simplicity through the use of basic geometric forms, simple fonts and is highly architectural in character. Less is more.

I subscribe to a very similar design philosophy/aesthetic and I can only hope that my work is viewed as "visually powerful, elegant and timeless." Below are a few quotes from Vignelli that I jotted down during the lecture. They really struck a cord with me:

-Sift, sift, sift...until you get to the essence.

-Decoration should not be added, it should be integrated.

-Play with light---and the reflection or absorption of light, texture vs. shine.

*Thanks to Lisa and Jane for inviting me!

Respect your Elders aka Happy Earth Day!

Last year I wrote a more insightful Earth Day post. This year's is short and sweet...

Photo courtesy of DeyaAviva via Flickr.

• Earth is approximately 4.55 billion years old.
• Modern man has walked on Earth for approximately 200,000 years.
• You should always respect your elders.

My Design Process

Once a month, members of the EtsyMetal team are asked a question and then requested to blog about it simultaneously. This month's question is: The Creative Process: How do you plan and organize for design?

I use simple geometric forms as the building blocks for most of my designs, which are inspired by architecture, machines, toys and nature. When I get a new idea or see a shape that excites me, I try to get a quick sketch down on paper. Many of my designs are modular and linear...so as I begin to work with that idea or shape, I move things around and create multiple variations. As a result, sometimes the design evolves or completely changes, many times it grows into a whole collection of jewelry (eg: bracelets, earrings and necklaces). I do this both on paper and with the metal parts I make....
I really like designing by playing with "pieces parts" and as a result of that, my bench is always completely cluttered. I have many "parts" all over the place...ready for me to arrange and re-arrange and re-arrange...until someday it becomes a finished design. This is both good and bad. I like being reminded of my many ideas and their "parts" but is also distracting and just a down-right messy. I have been meaning to do a serious clean up for months but I am very good at procrastination! And don't forget what Albert Einstein said:

If a cluttered desk signs a cluttered mind, Of what, then, is an empty desk a sign?

Please visit the other blogs participating in today's blog carnival to read about their design process:
Victoria Takahashi/Experimetal
Thomasin Durgin/metalriot
Su Trindle/QuercusSilver
Inbar Bareket
Stacey Hansen
Nina Gibson
Corliss & John Rose/2Roses
Maria Whetman
Beth Cyr